Barilla SpA - Harvard Business Case Analysis

Overview: Industry * Mature intersection by 1990. Little or no result domestically (Italy) * merchandise commercialize experiencing large harvest-feast (20-25% per yr in European countries) Expect 2/3 of saturated demand from east European marketplace. Demand is high because they cherished low- setd basic viands products * Limited or no seasonal demand * Highly hawkish domestically over cc0 wholesome paste makers in Italy. Declining margins. * alimentary paste market is extremely price sensitive. * barilla is the market attraction in Italy and is the industrys largest manufacturer. * Supply reach represents just about 55-58 calendar DOH of dry goods (30 in the CDC, 14 at the Distributor, 11-14 at the Supermarket or Independent Shops) Competitive Strategy * kelpwort is the largest pasta manufacturer in the world (35% of market in Italy and 22% of market in Europe) * Also 29% of the Italian bakery product market * vertically integrated - owned mills, pasta/bread plants, and statistical statistical distribution network * High quality product * Largest and close advanced manufacturing facility (Pedrignano plant) revolve around is on developing most businesslike production methods for existing and new products. * Will increase centre on export opportunities. * creative marketing campaigns Large scale advert programs promotions. Also, selling in artificial box with a recognisable color pattern created red-blooded brand name experience and image for their pasta.

Enjoyed a inviolable brand image in Italy * Product mix Fresh products - 21 twenty-four hour period ledge emotional state Dry products - long shelf bearing 18-24 months, medium shelf life 10-12 weeks (75% of Barillas sales) 800 dry SKUs; 470 pasta SKUs from 200 pasta shapes. Pasta SKU specialisation by packaging. * Plans to exploit new market opportunities in Eastern Europe. * Focus on high playscript manufacturing. Distribution Network Barilla Manufacturing Plants To Barilla CDC or Barilla depots To Distributors (GDs or DOs) To Supermarkets, Small Independent Shops... If you require to get a all-inclusive essay, order it on our website: Ordercustompaper.com

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