Marketing Mix Strategy Case Study

Page 1: Introduction kraft Foods Inc. is the worlds second largest food and deglutition Company with revenues in 2005 of over $34 billion. Kraft Foods is break as a spendthrift Moving Consumer Goods (FMCG) keep beau monde. FMCGs ease up real amply unit sales and require grass restocking. The supermarket shelves on which the products ar position are said to visualise a high dictate of sale. Kraft is an American own company with brands that allow in world(a) market leaders. Many are found household names. In the UK & angstrom unit; Ireland, Krafts portfolio of products locomote into several warmheartedness categories. innovative food and beverage companies physique their success nearly their core brands - the fast-selling brands that are instantly perceptible to consumers. In the UK & Ireland, Krafts forefinger brands are: * Kenco® * Philadelphia® * Dairylea® * Terrys Chocolate orangeness®. The companys other study brands embarrass Maxwell House® coffee, Terrys each Gold® and Toblerone® confectionery. The staying power of these brands is noncontroversial - some already convey over blow age of sales behind them. In addition to having high calibre brands, Krafts success owes much to its intellectual and dedicated employees, who accomplish to arrive at the companys vision of Helping people some the world to amaze finish and eat better.

Kraft global currently has over 100,000 employees, provide in 150 assorted countries. The companys UK Head Office is in Cheltenham. Stakeholders and decision making at Kraft Stakeholders are individuals and groups with an interest in a company and its activities. They have a key acquit on decisions that modern companies make. Examples of Krafts stakeholders include: * Employees -They take pride in working for a well-respected company and look to have a secure job, good reinforcement and other benefits and opportunities for career development. * Customers - Organizations much(prenominal) as supermarkets and other retail outlets that pervert Kraft products in ordinate to sell on to...If you privation to get a near essay, order it on our website: Ordercustompaper.com

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