Marketing Mix in Relation to Retail Petrol Outlets

Introduction This report discusses the four elements which makeup of the commercializeing fluff. The marketing mix is made up of four main elements to a fault cognize as the four Ps these include, output, price, gravel and promotion. each element of the marketing mix is then compared to market strategies of the contemporary retail petrol industry. The marketing mix is intentional to regularize the viability of a tangible or intangible intersection point in spite of appearance a market and its result on consumer need and desire. An useful marketing mix is unmatched which offers a reaping that solves the customers problems, that is minor cost to the customer, that effectively communicates the benefits, and drive out be purchased at the achievement thingamajig (Baker 2003, p.289). The marketing mix is an crucial part of merchandise line marketing to build and see the light marketing strategies and stabilize reaping profits by see consumer involve. Marketing Mix Product A product can be either tangible which is a physical intimately or intangible which is usually a service provided, both satisfy the needs of the consumer/customer. A product can similarly consist of both goods and services for object lesson a eating place or hotel room. Products consist of three layers, the inward join, the existing product or service, and the augment product.

The inner core represents the basic needs or benefits for the customer, the middle layer represents the actual product or service in which the customer buys, and the satellite layer is the augmented product repres enting why the customer purchases the produc! t/service (Solomon, et al. 2011 p.181-185). A product must meet its channelise markets needs and intelligibly identify the benefits the product provides the consumer. Products are separate by their mark and always have a product lifecycle that must be identified. A product essentially provides a solution to a customers need. Retail petrol outlets provide a variety of convenience products; their major product is petrol and diesel engine together with similar...If you want to get a full essay, enunciate it on our website: OrderCustomPaper.com

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