CEMEX Cementing Relationships (2004 2007) 1. Executive summary CEMEXs acquisition and post-merger acquisition of RMC inspected from a superior helicopter view can be ab initio set as a success. The change centering condensation of the case, however, reveals several(prenominal)(prenominal) issues. The issues atomic number 18 not critical barely if are palpable in case of all iii fits of the congruence good example. In this summary the environment is assessed by a SWOT analysis and findings from a PESTEL framework thinking. The congruence framework guided the system of logic of investigating the fit surrounded by the strategy and the environment and the throughputs. During the analysis several change management concepts have been addressed, most of which are around socio-cultural, strategic, and communication and social occasion of people. 2. Situational analysis CEMEX is one of the worlds largest supplier of construction materials (US $15.14 bln sales in 2011). The Mexican club founded in 1906 has desire been a local, Mexican player but since 1992 it has stepped on an exponential รข€žroad to become global. A come across font for this has been the appointment of Lorenzo Zambrano to be the CEO and Chairman in 1985.
With his in-depth knowledge of the Monterey based company (grandson of founder and went through the rill cashbox becoming CEO), extensive business management skills (MBA, US universities), and bleakness to high-tech solutions, computer aided business (CEMEXNet) CEMEX acquired and develop the skills unavoidable to outperform its rivals in size, qual ity, and positiveness. Success can be root ! to the strategy that CEMEX has been focused on emerging markets where profitability was higher(prenominal) versus developed markets. Prior to the 2004-2007 period CEMEX has made several acquisitions in Mexico and mainly in other Spanish speechmaking countries deal Spain, Venezuela, Colombia, and Costa Rica but also countries like Egypt, Indonesia and the the States have been on the agenda. In the mid 2000s CEMEXs strategy was forming around...If you deprivation to get a full essay, show it on our website:
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