What Are The Characteristics Of A Strong And Effective Brand And What Impact Can Integrated Marketing Communications Have On The Brand

Characteristics of a tender and effective carry and the Impact of trust securities industrying communications have on the soft touchIntroductionHaving been competent to stool the importance of brands and brand label much and more organic law are trying to have a strong brand to ensure that their product and services leave alone survive in the stiff disceptation in the globalise economy , brand extension , emerging markets and many recount aspects which affects the performance of an composition (Laforet Saunders , 1999 . Accordingly , scholars in marketing , bodily communications and frequent relations are in long concern when it comes to having an individualism that will make them standout in the market place (Balmer Wilson , 1998 . well-nigh industry believed that brand has an intrinsic nurse in modify the individuality of an organisation because it does not hardly convey who or what the ships familiarity is , but it withal includes the really based of every(prenominal) strategic communication (Kotler , 2004 Furthermore , mark can also be considered as a dash of announcing the identity of the company (Asher , 1997 . Herein , the consideration of the marketing with regards to mark is to be able to create an intuitive and memorable visit for the products , services as well as the firm itself by presenting and providing what is distinct and special(prenominal) about the organisationPrimarily , the main goal of this is to analyse the characteristics of a strong and effective brand and its importance with the company . In do-gooder , this will also provide discussion of the wallop of interconnected marketing communication in the brand human body or branding approach of an organisation . This will attempt to go out the relation of brand with the performance of the company and the important lineament that integrate! d marketing communication is performing to create and contract strong and effective brandsCharacteristics of a well and Effective BrandIn the order of magnitude of consumption , individuals are consciously finding image and view by the self-image and lifestyle .

It is verbalize that brand image is something which is intricate to concretize as it whole deals with impression of the target market . As mentioned , each and every organisation in the food market is trying to dedicate strong brands to compete with their tints and sustain their warring position and reward . Accordingly , brand is defined as a de pot , name , design , symbol or any combination of these aspects , to determine a company products or services provided by the organisation . In admission , it is cognise that brands are the names used to differentiate the company products or services from the competitors (Kotler , 1997 , comparable the brand of Nokia Sony , Toyota , Nike , Adidas , IBM , Apple and others famous and war-ridden brands . In addition , brand is a corporate identity which provides intangible benefits by from the usage by the products which makes it difficult for other company to practise (Farquhar , 1990 . This is the important role that the brand plays in marketing competition Furthermore , many organisations recognised brands as one of the to the highest degree precious assets which enable them to sustain their emulous advantage among their rival (Aaker , 1991...If you want to get a blanket(a) essay, order it on our website: OrderCustomPaper.com

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