Green mountain Essay

honey oil mess hall Coffee Roaster and Keurig take a shit teamed up to quiverher to provide consumers the new roasted burnt umber of Starbucks in an easy to use one behave Keurig coffee. The connection Green slew Coffee Roaster started in Vermont and currently employees about(predicate) 5,800 people. After the acquiring of Keurig Green stack the ships company has reported the operative of three major operating systems kn profess as the strong suit coffee course, the Keurig coffee business, and the Canadian coffee business, these forms of business have helped evolve the blind drunk into the super coffee giant it is today.The forms of business that Green riding horse has integrated allows for brewing at home and a modality from home and involves not dependable coffee but other forms of beverages including hot chocolate. With the current fiscal grade ending Green Mountain has reported sales of $3,859. 2 cardinal dollars. This report shows the increase in earnings jus t within the business segment, showing a profit of 46 percent compared to the previous eld earnings. SWOT ANALYSIS Green Mountain Strengths Strong company ideate with a loyal customer base. Flexibility with Keurig coffee oneness servings and units beingness sold. An Established name brand.Strategic partnerships with other coffee brands and beverages to provide an force of options. Weakness Only one source of manufacturer located in China. High level of dependence on certain retailers in lay out to provide certain beverages to their consumers. Opportunities Ability to partner with new vendors in fiat to increase profitability. With Keurig units being sold new types of beverages open the doors to future Keurig maven servings to be sold. Threats Higher challenger of coffee shops such as Dunkin Donuts who overly offer a take home coffee blend. High competition with other coffee makers including instantaneous coffee.High terms of Keurig Unit and single serving cups. Impact of the economy on Keurig considered a luxury compared to more than low-cost options. ANALYSIS VIA PORTERS FIVE FORCES MODEL winning a look at the business model that Green Mountain offers, their main consumer base that have bought Keurig units allow them to use the K-cups single servings for diametrical kinds of coffee blends. The Company also has the advantage that more than half of the adults in the U. S and Canada drink coffee however the dependency on specialty coffee and the cost of Keurig could post a problem depending on the recovery of the economy and the cost of the K-cups.Lastly the risk of new completion such as current coffee retailers and instant coffee can stand by a problem in regards to price compared to Keurig however Green Mountain does provide an online website which allows consumers to purchase products such as K-cups and Keurig Units at a discounted price. Because of this online accessibility Green Mountain holds some grounds for its livelihood in the land o f coffee. STRATEGY USED The Strategy that Green Mountain is using and the methods of their company that they stand by today is to offer an environment friendly way of making and distributing quality coffee.Green Mountain has lived on the notion that you befoolt have to go to a coffee retentiveness to get quality coffee. By allowing consumers to pick and choose their favorite blends of coffee, Green Mountain has allowed the ability of quality coffee to be brewed in the luxury of your own home. By incorporating the use of the internet, Green Mountain has eliminated the need of a store front by allowing consumers to purchase their products directly on-line. However Green Mountain has also partnered with outside vendors allowing their products to be sold indirectly, in one case again allowing the consumer an multitude of options to choose from.The major issues and challenges that face this organization is the manufacturing being solely ground and manufactured in China. If the manufa cturer one day decides to up the cost of the work being performed Green Mountain would take a world-shattering loss or be forced to find manufacturing partners elsewhere. Another capacious issue is the dependency on specialty coffee and price. If the economy once gain falls as it recently did, Green Mountain Keurig would be considered more of a luxury when so many different affordable alternatives exist.If I was in the position of the company looking to gain the combative advantage I would start offering the Keurig Unit for free or at least at a lower price, instead of charging consumers adjoining to a hundred dollars and up making it hard to make that decision, specially for the average family on a fixed budget. Secondly when taking into affection how to retain existing customers and bring in new customers, discounting the Keurig unit forget result in consumers automatically buying the K-cups at the store or online since they already have the unit.At the end of the day you w ant to have a sticky but yet affordable product, one that impart be hard to leave once you have experienced it. intellection I liked the case meditate it allowed me to examine what a company goes through and what great things separate companies from one another. It also helped me create a solution for improving the profitability of a company. In the end, this case study really made you think of all the options available to the company and the high hat route they should take in order to ensure their livelihood in the business world.