The Beer Industry Australia - 1165 Words

The Beer Industry in Australia is highly lucrative and is made up of 209 businesses. This industry brings in over 5 billion dollars in revenue and grows of a rate of 0.1% annually (Ibis World, 2015). The industry though, in the past 5 years has undergone some tough conditions. Per capita the consumption of beer has declined dramatically. Out with the old in with the new. Premium beers and ciders have now replaced the traditional XXXX and Carlton Draught. A trend across a lot of industry’s not just the beer industry has seen consumers wanting better quality product rather than a larger quantity’s. As the beer industry isn’t just exclusive to Australia overseas competitors have taken advantage of this ‘quality market’ and sell their premium branded beer in Australia. This has obviously had a great affect on the amount of Australian brewed beers being purchased in Australia. With such increase in demand for craft beers the past decade has seen a growth to about 150 breweries in 2015. The new and ‘trendy’ companied such as Burleigh Brews are now the biggest challenge for the larger companies. Introducing low carb beers and different blends are some of the strategies these companies are using to overcome the smaller businesses except it still remains a challenge for breweries that have been for years. Beer industry brings in revenue of 4.8 billion dollars and a total profit of 765.3 million dollars. Australia has 209 registered beer manufacturing business’s with a predictedShow MoreRelatedForeing Market Diversification: Corona Beer986 Words   |  4 PagesForeign Market Entry and Diversification: Corona Beer Foreign Market Entry and Diversification: Corona Beer Grupo Modelo is the number one beer producer in Mexico and the producer of Corona, one of the leading import beer brands sold in the United States. This paper will highlight the trends in the global beer market and how Grupo Modelo’s international expansion was achieved through strategic partnerships. 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